To put it simply, SHOPS promotes consumer confidence.

An advertiser that carries the SHOPS logo in their advertisement, catalogue or inserts immediately provides confidence to the reader that their money is safe when placing an order with the advertiser.

According to recent research carried out by YouGov, 81% of readers said they are "more likely to respond" to advertising which is backed by SHOPS.  The main reasons given were "security and protection", "guarantees and confidence" and "additional consumer rights".

Customers who have a poor experience often develop a negative attitude towards all payment-with-order advertisers. By supporting SHOPS you are playing a key role in building consumer confidence and ensuring best practice within your industry.